Being the symbol of marriage, the Mangalsutra has an extraordinary place in Indian culture. Originally, it was a religious and historical symbol, however, with the introduction of new generation celebrity weddings, the style and appearance of this jewellery have been changing. Celebrities have emerged as one of the most important fashion icons and have influenced the trends in bridal fashion, particularly Mangalsutra designs have set new standards in the jewellery market.
Read More: 5 Mangalsutra Designs That Make a Statement
Evolution of Mangalsutra
Earlier, the Silver Mangalsutra was an ordinary black bead necklace with a gold piece in the middle showing the protective shield, long-lasting bond, and affection a couple promises each other during their marriage. The design was symbolic as it linked the wearer to his partner in the spiritual and cultural realms. But with the trends changing, the Mangalsutra became more fashionable and a piece of jewellery, adapted to the new fashion and way of life.
Read More: A Guide to Selecting Trendy Gold Mangalsutra Designs
Celebrity weddings have been instrumental in pushing this transformation forward at a much faster pace. Mangalsutra which features simplicity and sophistication, and those with diamond encrustation are examples of how Mangalsutra has evolved to traverse the line between traditional and modern.
Celebrity Influence on Mangalsutra Trends
Three white stone Joined MangalsutraAccording to the experts, today celebrities play a key role in the decision-making process of Mangalsutra fashion trends. Modern celebrities have made weddings a huge event where millions of viewers watch performances waiting for their favourite star to follow their example.
Read More: Tips for Selecting Mangalsutra Designs for Brides
Deepika Padukone's Minimalist Design
The simple elegant yet luxurious Mangalsutra that Deepika selected – a single diamond – set this trend. This minimalist design is becoming popular among contemporary brides who wish to stick to the tradition but avoid complications.
Priyanka Chopra's Diamond-Studded Pendant
Gold Intricate Radiant Diamond Mangalsutra
Priyanka Chopra’s Mangalsutra was a diamond pendant, traditional yet chic. Because of her, many brides decided to wear gemstone-encrusted dresses.
Alia Bhatt's Dainty and Delicate Choice
This is why Alia chose a subtle Mangalsutra that complemented her refined, girly aesthetic. Due to her decision, many young brides started searching for more comfortable, lightweight Lab Grown Diamond Mangalsutra that could be worn every day.
Read More: Crafted With Eternal Grace: GIVA's Women Mangalsutra
Designed by celebrity fashion designers, some others from the big screen include Anushka Sharma and Sonam Kapoor who wear Mangalsutra similar to preferred styles.
Analysis of Specific Design Elements Influenced by Celebrities
Celebrities have helped popularise specific design elements that have since been widely adopted by jewellers and designers:
Pendant Shapes and Sizes
Whether it’s a heart-shaped or a circle pendant Mangalsutra, you can achieve that celebrity look with such jewellery pieces that are crafted with intricate designs and diverse shapes.
Read More: Find Your Perfect Match: Celebrity-Inspired Mangalsutra
Chain Styles and Materials
This year seems to be the year that stars return to simple chain necklaces but in much more individualistic styles such as two-tone metals or dainty gold or changing the black beads for something a little more useful.
Gemstone and Diamond Trends
Gold Forever Moment Diamond Mangalsutra
Influenced by movie stars and glamorous Hollywood looks, Mangalsutra today comes with diamonds and other stones, to give a new look to this traditional item of adornment.
Read More: Add Grace to Your Bridal Look With These Elegant
Customisation Options
With such choices you can have your favourite initials written on them. They surely add a unique touch. You can make such Mangalsutra in gold with GIVA’s Made to Order option. Read more about our made-to-order option, here
The Effects on the Bridal Jewellery Market
It has been seen that celebrity weddings have gone a long way in increasing the sale of Mangalsutra. Bridal jewellers have expanded their service to not only simple and elegant to exquisite diamond cuts for the bride of the 21st century. The use of celebrity icons in advertising these Mangalsutra and the high media mileage given to such weddings have also created a demand for the Mangalsutra to be made part of bridal gowns globally.
Celebrity Mangalsutra Style Guide
To help brides channel their favourite celebrity’s style, here’s a curated list of Mangalsutra designs inspired by popular stars:
Minimalist elegance
Golden Classic Solitaire Mangalsutra
Following Deepika’s footsteps, buy a thin chain with a tiny and delicate charm that can be worn on any occasion.
Glamorous flair
Similarly to Priyanka, don’t shy away from adding Diamonds or gemstones to the Mangalsutra for the event, and looking spectacular on the wedding day.
Delicate and dainty
Rose Gold Kivar Mangalsutra
Alia also underlines the significance of not overdoing it and selects a much more delicate type of body art that makes the general appearance more tender and beautiful.
Some styling tips for wearing Mangalsutra are to wear it with traditional sarees for an ethnic look but it can also be worn with modern wear like Kurti or dresses for some style.
Mangalsutra Trends to Watch Out For
Looking at the more recent celebrity weddings, the trend expresses celebrities’ personal symbols, initials, or motifs with meaningful signs. Future trends for Mangalsutra will be dictated by international fashions while etching the personality of Mangalsutra as purely Indian. Thus, concepts such as layering thin Mangalsutra with others, or incorporating Mangalsutra of different metals into a single ensemble will be in the picture.
Even further, Mangalsutra will probably continue to diversify and customize for different specific brides, thus catering to every bride who is dreaming of looking stunning and sporting either an eternal piece or an innovative piece.
Explore the exquisite Mangalsutra collection at GIVA
Thanks to celebrity weddings, Mangalsutra has seen significant shifts, the kind of style, customisation, flexibility, and modernity that is now in demand. And you will find all these combinations at GIVA. We have made sure that all our pieces are crafted with elegance, the latest celebrity trends, and what people prefer at the moment. Each piece of jewellery is made with gold or silver to give it a unique shine & subtle finish. So, if you are going to be joining the club of married people, it’s time to check out our Mangalsutra collection which comes with an ultimate fashionable accent.
