Akshaya Tritiya holds significance as a propitious festival celebrated in various regions across India.

Akshaya Tritiya for Wealth and New Beginnings

Akshaya Tritiya is revered as a favourable occasion in numerous regions of India and Nepal, deemed opportune for embarking on new endeavours and solemnising marriages. It is customary to invest in gold or other assets and to commence fresh ventures on this auspicious day. Many devotees purchase gold on Akshaya Tritiya and offer prayers to Lord Vishnu and Kuber, the deity associated with wealth. Additionally, it is believed that making charitable contributions on this day enhances prosperity. Does your family also observe Akshaya Tritiya? If so, continue reading to discover more about this auspicious day and what items to acquire for prosperity.


Men and women wear gold jewellery to attract wealth

In pursuit of prosperity

Akshaya Tritiya is associated with many auspicious events. We wake up early, clean our homes, and decorate our puja room with flowers and garlands. The best part is dressing up in traditional attire and pairing them with gold necklaces, bangles, earrings, nose pins, anklets, and whatnot. After all, this is the time to begin afresh and wish for success and prosperity!

Lord Vishnu and Kuber are worshipped on this day

Worshipping deities

On this day, we offer our prayers to Lord Vishnu and Lord Kuber for success and prosperity. Some devotees fast and sprinkle tulsi (holy basil) water around their house. Others donate rice, salt, ghee, vegetables, fruits, gold or silver coins, and clothes to the less fortunate. It is believed that any good deed done on this day will bring infinite blessings.

Believers make a beeline for jewellery stores to buy silver or gold coins and jewellery

Gold for wealth

On Akshaya Tritiya, people buy gold and silver for wealth and prosperity. Coins, idols, pooja thali sets, necklaces, earrings, and rings – these are the popular gold products bought on this day.

It is also a great day to buy jewellery for weddings and engagements

Say it with jewellery

Apart from gold, we buy diamond, platinum, and gemstone jewellery. Diamond jewellery is a popular choice for engagement rings. Gemstone jewellery is also in high demand as it has healing properties and brings good luck.

So head to your nearest GIVA store or visit us online for the best Akshaya Tritiya has to offer!

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