Akshaya Tritiya for Wealth and New Beginnings

Akshaya Tritiya is an auspicious festival in many parts of India

Akshaya Tritiya is an auspicious day in many parts of India and Nepal and is considered a good day for new ventures and marriages. Investments are made in gold or other kind of asset and new beginnings are considered lucky on this day. Most believers buy gold on Akshaya Tritiya and worship Lord Vishnu and Kuber, the lord of wealth. People also believe that making donations on this day will bring prosperity. Do you and your family also observe Akshaya Tritiya? If yes, read on to learn more about this day and what to buy for prosperity.

Men and women wear gold jewellery to attract wealth

In pursuit of prosperity

Akshaya Tritiya is associated with many auspicious events. We wake up early, clean our homes, and decorate our puja room with flowers and garlands. The best part is dressing up in traditional attire and pairing them with gold necklaces, bangles, earrings, nose pins, anklets, and whatnot. After all, this is the time to begin afresh and wish for success and prosperity!

Lord Vishnu and Kuber are worshipped on this day

Worshipping deities

On this day, we offer our prayers to Lord Vishnu and Lord Kuber for success and prosperity. Some devotees fast and sprinkle tulsi (holy basil) water around their house. Others donate rice, salt, ghee, vegetables, fruits, gold or silver coins, and clothes to the less fortunate. It is believed that any good deed done on this day will bring infinite blessings.

Believers make a beeline for jewellery stores to buy silver or gold coins and jewellery

Gold for wealth

On Akshaya Tritiya, people buy gold and silver for wealth and prosperity. Coins, idols, pooja thali sets, necklaces, earrings, and rings – these are the popular gold products bought on this day.

It is also a great day to buy jewellery for weddings and engagements

Say it with jewellery

Apart from gold, we buy diamond, platinum, and gemstone jewellery. Diamond jewellery is a popular choice for engagement rings. Gemstone jewellery is also in high demand as it has healing properties and brings good luck.

So head to your nearest GIVA store or visit us online for the best Akshaya Tritiya has to offer!