For the first time ever, GIVA has a leading man in silver. The men's jewellery vertical has been growing silently at GIVA for more than 1.5 years but someone else used to tell the story. The shoppers were mostly women, selecting chains and bracelets as gifts for the men in their lives. What GIVA saw, and the rest of the country saw, is that the script is changing rapidly.Now men are shopping for themselves. Men are creating their own visual identity. Men are investing in accessories like they once did in trainers or watches. The GIVAMEN launch, fronted by Aditya Roy Kapur, is GIVA's way of putting a stamp on that shift and giving India's modern man the collection he actually deserves. Keep reading. This one is for the boys.

Before the Campaign, There Was a Question. And India Answered It Loudly.

No one in the Indian jewellery industry had bothered to ask men what they wanted. Not out loud, not on social media, not with the kind of honest curiosity that welcomes a real answer. GIVA did.  Before Aditya entered the picture and the campaign went live, the brand asked a single, intentionally simplistic question on social media:  #ChahiyeKyaLadkonko? 

What came back wasn't a trickle of responses.It was a flood. 

Men wrote in from every part of the country. They said they were tired of seeing the women in their lives get beautifully wrapped jewellery boxes on every birthday, anniversary and festival, and they stood nearby, truly happy for them, but quietly, quite reasonably, asking themselves: what about me? Women wrote in for the men they love. Daughters tagged their dads. Girlfriends tagged their partners. The comments section became something that nobody expected: a confessional. And inside that confessional was an enormous, waiting market.

GIVA has received a lot of feedback from customers who want to look good and feel even better with men’s silver collection India. This is not seasonal or a cultural trend. It’s a structural change in how Indian men see personal style. These Millennials who grew up watching global menswear icons layer chains and Gen Z men who treat every accessory as a piece of personal expression are fast-moving and they’re moving toward silver. GIVA was more than ready for this. GIVA helped build it. 

Read more: How Men Can Wear Silver Jewelry Without Overdoing It  

Meet the Movement. Meet the Man. Meet GIVAMEN

GIVAMEN, For the man who commands attention.

India’s fastest-growing fine jewellery brand, GIVA has launched “Men Want Gifts Too”.

Aditya Roy Kapur plays the role nobody wrote but every man has lived. He is on his phone, low-key listing all the things other guys are getting from their partners, jewellery, gifts, the whole deal, while pretending he is just making casual conversation. His girlfriend, already ten steps ahead, has quietly ordered him a GIVA silver piece. The film lands exactly where GIVA wanted it to: funny enough to share, real enough to feel. 

The move to appoint Aditya Roy Kapoor GIVA as a front-facing ambassador was more than a casting call. It was a declaration. Aditya has that quiet confidence that a modern Indian man is aspiring to be. He does not work with jewellery. He wears it because it is a part of who he is. And that is the very energy GIVA wants to impart to every GIVAMEN customer when they fasten their very first silver chain or slide their very first sterling bracelet on their wrist. Bollywood men's jewellery style has been there for years in pockets but what GIVA x Aditya Roy Kapoor has done is to take it to the mainstream and make it personal, accessible and completely yours. 

"At GIVA, we have always believed that jewellery is for everyone. For too long, men have stood on the sidelines of gifting culture, admiring what their friends received, quietly wishing someone would think of them. When we asked #ChahiyeKyaLadkonko on social media, India answered louder than we expected. Men Want Gifts Too is our way of saying: it is your turn. Our men's silver collection is crafted for the modern man, understated, confident, and worth celebrating. We couldn't think of anyone better than Aditya Roy Kapoor to embody exactly that spirit."

Ishendra Agarwal, Founder, GIVA
Source: Adgully

A relatable campaign and a full cultural movement based on one simple and long overdue idea: men can shop jewellery for themselves and they can gift other men too. India’s jewellery culture is finally being taken off the one-way street.

Why 925 Sterling Silver Is Beating Stainless Steel in the Men's Market 

Silver Kite Pendant with Box Chain For Him

Let's consider the metal. If you’re new to mens jewellery and want to upgrade your stainless steel bracelet that has seen better days, or just stepping into this world for the first time, this is the section for you.

GIVA mens collections are made of 925 sterling silver and start at Rs. 799. That’s not a sales thing. That is GIVA’s real entry into what is possibly the most exciting jewellery category in India today.

But why 925 sterling silver? Sterling silver is 92.5% pure silver and 7.5% other metals are added to make it strong. The result is a metal that is strong enough for everyday wear, but still has a warmth and shine that stainless steel simply can't compete with. And this is the real conversation coming to the forefront: Men's silver jewellery is replacing stainless steel in the Indian market and this is why. 

Stainless steel was the king of men's accessories for years. Cheap, durable and low maintenance. Fair enough. But it looks like it does. Stainless steel is not premium. It doesn't age well. It doesn’t build a personality. On the other hand, 925 sterling silver will develop a natural patina over time, making each piece uniquely yours. It reflects the light differently. It is warmer to the touch. And crucially, even at everyday prices it appears to be a considered purchase.

Looking at market trends, mens jewellery India 2026 is witnessing a clear documented move from stainless steel to silver especially among men between the ages of 18 to 35. Search interest has seen a sharp increase, especially in the premium-yet-affordable segment where GIVA operates, thanks to celebrity men’s jewellery india campaigns. Silver Kada for men is one of the categories that is moving fast. The men’s chain, bracelet and ring for men recording consistent month-on-month growth. Pendants, particularly minimalist and geometric styles, appeal to first-time male buyers who want something with intention, but not too much.

Why is 925 sterling silver winning? This generation of men isn't buying jewellery as a costume. They are buying it as an investment in their presentation. And with GIVA’s 925 silver, they get the quality, the aesthetic and the price point to do just that, without compromise. 

Read more: Best Men’s silver pendant designs 2026  

The Aditya Roy Kapur Edit: Top GIVAMEN Pieces Worth Owning Right Now

Not sure where to begin? Here is what the GIVA X Aditya Roy Kapur limited collection has made impossible to ignore.

Aditya Roy Kapur Silver Verdure Chain For Him

The foundation of every good layering look. Wear it alone, layer two together, or tuck it halfway. A clean silver chain is the single most versatile piece in men's jewellery. Start here.

Aditya Roy Kapur Black Rhodium Textured Kada For Him

Bold, rooted in tradition, completely contemporary in finish. This is the piece that does the talking when you walk into a room.

Aditya Roy Kapur Oxidised Silver Archaic Ring

 One ring, worn with intention, transforms an entire outfit. It is proof that less, when chosen well, is always more.

Aditya Roy Kapur Silver Eternal Knot Bracelet For Him

Structured and confident. The bracelet that replaces every cheaper version you have owned and quietly regretted.

Aditya Roy Kapur Silver Knight's Emblem Pendant with Box Chain For Him

Bold but simply interesting to look at. A pendant turns any chain into a conversation.

Aditya Roy Kapoor silver jewellery is proof that men's jewellery does not need to be complicated to be powerful. It just needs to be chosen with a little thought. Each of these pieces is a building block for a signature look, not a costume. And together they represent the best that stylish jewellery for men india has to offer at this price point.

Read more: Men's Silver Ring Designs for Every Style 

Your Move, GIVAMEN. The Collection Is Waiting.

The men’s jewellery celebrity India that you’ve been talking about is no longer something you look at from afar. It’s in your nearest GIVA store and at GIVA website, right now, ready to go home with you.

If you’re a first-time buyer, confused about where to start, or if you already know your aesthetic and are ready to upgrade, GIVA’s men’s silver collection India delivers on quality, design and value in equal measure. 925 Sterling Silver Certified. Prices begin at Rs. 799. And Aditya Roy Kapoor jewellery looks better when it is actually on you.

Explore the entire GIVA x Aditya Roy Kapoor collection now, filter by men’s, browse by chain, bracelet, ring or pendant and find the piece that feels like yours. Or step into a GIVA store and try it on for size.

#Chahiye Kya Ladkonko? The answer is right here . Go get it .

GIVAMEN FAQs: You Must Know

What jewellery does Aditya Roy Kapoor wear? 

Aditya Roy Kapoor wears pieces from GIVA's men's silver line including chains, kadas, stack rings, and link mens bracelets, all crafted in 925 sterling silver. As the face of GIVAMEN, his styling approach is clean and intentional: one or two key pieces worn with confidence rather than a pile-on.

What is the Aditya Roy Kapoor GIVA collection price? 

The Aditya Roy Kapoor GIVA collection starts at Rs. 799, making it one of the most accessible celebrity-fronted jewellery lines available in India. The range covers chains, bracelets, rings, kadas, and pendants, all in 925 sterling silver. Prices vary by design and weight.

How big is men's jewellery Bollywood celebrity India right now? 

Men's jewellery Bollywood celebrity India is at a cultural high point in 2026. The GIVA x Aditya Roy Kapoor campaign is part of a much larger shift where Bollywood is actively normalising jewellery as a daily part of how Indian men dress, not just a red carpet accessory.

How to style jewellery like Aditya Roy Kapoor? 

Start with one strong piece and build from there. A slim silver chain for men under a plain round-neck tee is the cleanest starting point. Add a stack ring or bracelet for depth. Aditya's approach is always intentional: never overdone, always worn like it belongs there. Let confidence do the rest of the work.

Can I shop the GIVA mens collection Aditya Roy Kapoor buy online? 

Yes. The GIVA mens collection Aditya Roy Kapoor jewellery online is fully available on GIVA website. Browse the men's section, select your category, and enjoy pan-India delivery. You can also experience the collection at any GIVA store across the country.

What is the best silver jewellery for men celebrity India 2026? 

Silver jewellery for men celebrity India 2026 is led by 925 silver designs across slim chains, kadas, link bracelets, and band rings. The GIVAMEN collection, fronted by Aditya Roy Kapoor, is currently the most-discussed men's silver line in this space.

Which Bollywood actor jewellery brand India is trending in 2026? 

GIVA is currently the leading Bollywood actor jewellery brand India in 2026, with Aditya Roy Kapoor as the face of its GIVAMEN campaign. The brand's "Men Want Gifts Too" cultural movement has made it the definitive destination for men's fine silver jewellery in India this year.

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Shwetha J

Shwetha is a content writer who brings in Shopify & off-page SEO expertise, and matches her passion for dance off-duty.