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GIVA, a top fine jewellery brand in India, has launched GIVA Now. It's a same-day and next-day delivery service for quick gifting. The service is now live in Mumbai, Bengaluru, Hyderabad, and Delhi.
The launch of GIVA Now comes on the heels of Rakhi 2025. It is a real solution for procrastinators who have the heart of gold (pun intended) enabling them to still delight their loved ones with stunning jewellery gifts right to their doorstep on the same day.
GIVA Now - What is it and why now?
With an increased demand for fast, dependable online gifting, included during “celebrated gifting times” such as Raksha Bandhan, GIVA is delivering enhanced value by offering one day gift delivery via GIVA Now in Bangalore, Delhi NCR, Mumbai and Hyderabad.
This isn’t solely about quicker delivery– it’s about reconnection. GIVA GO is a direct-to-consumer service that aims to reconnect loved ones in moments when time is the main constraint.
“GIVA Now is signifying our belief that gifting in transition should never be compromised because of a delay in delivery,” noted Siddhant Singh, AVP Growth & Marketing. Whatever your reason– as a sibling surprise or a romantic gesture, we believe your moment needs to be celebrated with jewellery and with the delight of on time.
How GIVA Now Works

No more fuss about ordering gifts
It's simple and easy to use:
- Explore GIVA app to find your favourite jewellery
- Confirm that GIVA Noww is available based upon your city and pin code
- Make the order by the GIVA Now cut-off time
- Get your jewellery gift in hours delivered to your door and nicely packed in a gift box
The service is currently live in Bangalore, Delhi NCR, Mumbai and Hyderabad and we expect to continue expanding to other metro cities in the near future.
GIVA Now for Rakhi: Enhancing the Sibling Relationship
Launching GIVA Now coincided perfectly with Rakhi, which celebrates the love and bond of siblings and is traditionally accompanied by gift giving. Most people can relate to last-minute, potentially frantic gift-hunting before Rakhi, especially when they are busy at work or far from home, or both.
With GIVA Now, customers can now browse and order from a selection of GIVA's beautiful jewellery collections, including:
- Sterling silver necklaces
- Minimalist stud earrings
- Charming bracelet charms
- Personalised pendants
And not to worry, Rakhi gifts will be hand-delivered on the same day, perfectly packaged and on time.
Whether you are a brother purchasing a symbol of affection for your sister or a sister sending a sentimental piece across cities, GIVA Now has allowed you to do so even at the last minute!
Gifts For Same Day Delivery: The New Era of Online Gifting

Check out app now
As time moves on and attention spans lessens (not to mention busy), same-day gifting is not just a fad, it is a way of the future. GIVA Now is GIVA’s response to the shift in perspective of the customer to provide both convenience and emotional expression in one.
No matter if it is an anniversary, birthday, or even just a “thinking of you,” GIVA Now provides instant access to gifting jewellery. GIVA Now is the only service that manages the entire process in-house, unlike other marketplaces, to maintain quality, speed, and a wonderfully curated unboxing experience.
“This launch strengthens our role in India’s evolving eCommerce ecosystem and reaffirms our commitment to creating a seamless, trust-led experience for today’s consumer,” said Anirudh Kudwa, Chief Revenue Officer, GIVA.
Why is GIVA Now Better for Last-Minute Gifting with Jewellery?

Meet GIVA Now – Fast, Festive & Fabulous
Here are good reasons as to why GIVA Now is a revolutionary service:
✅ Speed with Style: Elegant jewellery delivered in hours
✅ Festival Ready: Making Rakhi, gifting for birthdays, and other moments special
✅ No Third Parties: An excellent direct from GIVA functionality
✅ Quality Assured: Hallmarked silver, exquisite designs, certified lab diamonds
This movement also reinforces GIVA's commitment to access to beautiful, meaningful jewellery with solid quality standards and quality of service.
The Way Forward
At the moment GIVA Now is only available in four cities, however, the brand intends to scale this quickly, especially around festive gifting occasions such as Diwali, Valentine’s Day and Mother’s Day. This supports GIVA's ongoing mission to make special moments more accessible and less stressful for customers.
With GIVA Now, your ideal gift is only hours away. Whether it is for Rakhi gifting or another occasion, you will no longer have to settle for anonymous ambivalent gifts. Let us be your gifting partner for those moments in life when time is a constraint but the emotion is key.
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