A few 2020 articles were already calling out demi-fine as an emerging category. For example, Vogue Business reported in 2021 on the “demi-fine jewellery boom”, noting that brands such as Missoma, Catbird and Monica Vinader were seeing strong growth despite the broader jewellery market downturn. It also described demi-fine as a bridge between accessible jewellery and fine jewellery, essentially creating a new space for elevated, everyday pieces.
More importantly, a 2020 Lab Grown Magazine article said that the term had been heavily adopted by the global jewellery industry over the preceding four years, with retailers such as Neiman Marcus, Saks Fifth Avenue and J.Crew using the category. It defined demi-fine as a hybrid of precious and non-precious materials at mid-tier price points, particularly around minimalist, lightweight, everyday designs. This positioning also points towards the category being understood as Fashion Fine Jewellery, Modern Fine Jewellery or Everyday Jewellery: jewellery that combines the accessibility and trend-led appeal of fashion jewellery with the elevated quality and finish associated with fine jewellery.
What is demi-fine jewellery?
Demi-fine jewellery, also known as fashion Jewellery or modern fine jewellery, is jewellery designed for everyday life: elevated enough to feel special, accessible enough to wear often, and contemporary enough to keep up with how you dress today.
With half a year gone, a lot has taken place and the trends have been predicted well. Be in sync with what’s trendy with these THREE things because they will take on the jewellery trends in 2021 with a storm.
Pearls
First up is pearls. Pearls were a rage in 2020 and they’re here to stay. These are classy, these are chic and these are everything you ever need.
So just upgrade your wardrobe and put those pearly beauties to work.
Charms
2020 was a difficult year. Therefore as a touch of extra good luck, add some charms to your jewellery box. Charms are another trend coming to settle in this year. Big or small, whatever describes YOU, just pick them up and slay like a boss babe.
Layering
Do you know what is better than jewellery? Layered jewellery. 2021 has brought along a year of trendy layers be it in clothing or accessories. Chains, necklaces, bangles, rings- it’s all going to be layered up. So time to up your game because layering is going to take the center stage.
Now that your next shopping spree have some pointers to start with, get ready to be THE FASHIONISTA of town!
