Get Anushka Sharma's Jewellery Look: Lab Grown Diamond Pieces She Actually Wears

Some announcements barely get noticed. And then there are ones that really change the way you think about jewellery. The second type is Anushka Sharma as the new face of Heer by GIVA. This isn’t just a celebrity collab. It’s a meeting of two things that believe the most meaningful jewellery is made for the woman wearing it and not for anyone else.

If you have been following Anushka Sharma jewellery choices over the years, you already know her taste leans towards pieces that feel personal and intentional . Nothing over the top, nothing performative. Only jewellery that means something. And that’s what Heer by GIVA has been building from day one. So when the two met, it was less a surprise and more an inevitability.

In this blog, we walk you through all that has led to this collaboration, what exactly the new ad film is saying, the collection she’s wearing, the brand’s first retail store in Bangalore and why gold and lab grown diamond jewellery for women India is entering the most exciting chapter.

From GIVA to Heer by GIVA: Why Anushka's Move Means So Much

Anushka has been associated with GIVA, the silver jewellery brand, for a while now. And that association genuinely moved the needle. Conversations around silver jewellery grew louder, GIVA became a trusted name in everyday fine jewellery, and a whole new audience started paying attention to what they wore daily, not just on special occasions.

Anushka Sharma Heer by GIVA takes that energy and carries it into a different space entirely. Heer by GIVA operates in the world of gold and lab grown diamonds. It is for women who are ready to invest in something more lasting, more personal, and more intentional than everyday wear. 

With Anushka stepping in as brand ambassador, there is already a wave of attention and traction building around the brand, and honestly, we are here for all of it. The kind of impact she had on GIVA gives every reason to believe that Heer by GIVA is about to become the gold and lab grown diamond name that every Indian woman knows.

The New Ad Film: A Story Every Woman Will Recognise

There are campaigns and there are films that make you stop mid-scroll because they said something true. The latter is the new Heer by GIVA ad film. Built around the idea of self love, it tells a story that is at once specific to Anushka Sharma and completely universal to every woman watching it.

The film traces the events that took place between childhood and the time Anushka sees her own face on a billboard. The girl before the fame, before the movies, before the world began to place expectations on her shoulders. It’s a gentle, profound reminder that every woman you admire was once a little girl standing somewhere with a big dream and no guarantee it would come true.

And that’s what makes it hit so hard: that girl doesn’t disappear when the dream comes true. She’s still there, behind all the wins, all the landmarks, all the versions of yourself you fought so hard to become. The film says she deserves to be remembered, celebrated and carried forward, not left behind in the rush of becoming.

This film is looking directly at you, whether you are a first generation professional who pieced it all together, a woman who grew her business from the ground up, or someone who has quietly and consistently shown up for years without anyone making a fuss. It’s about the trip, not the destination. 

Anushka Sharma's diamond jewellery in the film is not loud. It shines. It’s on her like something she chose herself on a good day, not for a camera or a crowd. That’s the kind of styling choice we did on purpose and that tells you a lot about what Heer by GIVA is.

Read more: 14K Gold Jewellery: Sweet Spot for Quality and Value 

"For You. Forever": The Tagline That Carries a Whole Philosophy

Three words. But when you sit with them, they carry a lot. "For You. Forever." is not just the tagline of a campaign. It is a reminder that Heer by GIVA was built around one central idea: jewellery is a gift you give yourself, and it should last.

 “For You” is about personalisation in the deepest sense. Heer for You, the brand's customisation option (made to order), lets you build your own piece from the ground up. Your gold karat, your favourite lab grown diamond cut, your finish, your mounting. No template you have to. This is jewellery that starts with what you actually want, not what's in fashion this season. 

"Forever" is about the kind of value that doesn't depreciate. Lab grown diamonds and 18k gold look beautiful decades later. A piece you buy to signify where you are now will tell that story when you pass it on one day. That is the promise Heer by GIVA is making and it is a promise worth believing.

The Heer by GIVA Collection: What She Is Wearing in the Film and Where to Find It 

That’s the question everyone’s typing into their search bars right now, and we are glad you asked. The Heer by GIVA collection featured in the advertisement film is crafted with gold and lab grown diamond pieces that look as though they belong to the woman adorning them and not to a display cabinet.

Anushka Sharma’s gold jewellery in the film features delicate solitaire rings in warm gold tones, gold earrings that sit quietly and beautifully close to the face and layering gold necklaces that feel curated rather than constructed. Nothing else competes for attention. All things work together. It’s the sort of styling that looks effortless, because each piece was intentional.

The collection is coming very soon and trust us, it’s well worth the wait. Meanwhile, Anushka Sharma's favourite gold jewellery India is already guiding the discovery of Heer by GIVA’s existing catalogue, where you will find similar aesthetics in gold and lab grown diamond combinations. Keep an eye out for the official launch on the GIVA website and socials. If it falls, move fast.

Heer by GIVA Is Now in Your City: The Retail Chapter Begins

Now you can visit the nearest store and pick gold jewellery

Heer by GIVA was an online brand for a long time. And it worked astonishingly well. It was very easy to browse and order online from anywhere in India. But there's a certain something about walking into a jewellery space, holding a piece and seeing how a lab grown diamond catches light in person, that no screen can replicate.

That’s why it’s a big deal that Heer by GIVA has opened its first dedicated retail store in Bangalore. Bangalore is not a geography. It is the home of a generation of women who work hard, earn their own money and are deliberate about what they choose to invest in. Makes perfect sense for a dedicated store here.

The Bangalore store is meant to be more than a retail space. Here you can get first-hand experience of the Heer for You customisation option, see the gold and finish options side by side and take your time in surroundings made for comfort. 

If you have been wanting to know Heer by GIVA Anushka Sharma collection price options and wanted to know the different gold weights and diamond grades before making a purchase, this is the place for it. There are more cities in the pipeline in the coming years, so wherever you are, the Heer experience is coming your way.

Read more: Heer by GIVA: Affordable Lab Grown Diamond Guide 

Lab Grown Diamonds: Why India Is Finally Saying Yes

A few years ago, lab grown diamonds were a niche talk in India. Today they are a movement. And the change is for all the right reasons.

Lab grown diamonds are indistinguishable from mined diamonds in every measurable way. Identical optical properties, identical hardness on the Mohs scale, identical chemical composition. The only difference is their origin. Grown in controlled environments using technology that replicates the natural formation process, they come with full traceability, no mining impact, and significantly better value for the carat weight you are getting.

At Heer by GIVA, lab grown diamond jewellery is largely focused on 9K gold, 14K gold and 18K gold.. These karats have become the sweet spot for gold and diamond jewellery for women India because they make real gold and diamond combinations truly accessible sans a compromise on craftsmanship. 9K gold is lighter and is a great entry point for someone who is buying their first piece of fine jewellery. 14K gold has a richer colour, higher gold content and sits beautifully as a long-term investment.

The interest in celebrity diamond jewellery India has grown along with the lab grown category, and Anushka’s entry into the conversation with Heer by GIVA is speeding that up. When someone of her credibility decides to endorse a brand that is built on ethical, sustainable fine jewellery, it sends a message to women across the country that lab grown diamond jewellery celebrity endorsed India is not a compromise. It’s a considered, informed upgrade. Celebrity endorsed lab grown diamond jewellery India 2026 is poised to be a landmark year for the category, and Heer by GIVA is leading that charge with intention.

You Have Earned This. Now Go Get It.

Anushka Sharma is now the face of Heer by GIVA

What this whole moment adds up to is simple: a brand that has always believed women deserve better jewellery, a woman who embodies what it looks like to back yourself, and a campaign that finally says out loud what so many Indian women feel privately. That they’re worth celebrating. That the jewellery they wear should be a testament to how far they have come.

If you have come here after searching the Anushka Sharma jewellery style guide India, or simply because you wanted to know more about Heer by GIVA and its new direction, here's what you need to know. The collection is on its way. The Bangalore store is open. The customisation option is now live. Every single piece is made for one person and one person only: you.

Explore the Heer by GIVA collection or drop by the Heer by GIVA Gold & Lab Grown Diamonds Store, Kamanahalli, Bengaluru to get the full experience or start your “Heer for You” customisation journey online today. Your forever piece is within your grasp.

Frequently Asked Questions

What jewellery brand does Anushka Sharma use? 

Anushka Sharma is currently the brand ambassador for Heer by GIVA, the gold and lab grown diamond jewellery brand by GIVA. If you have been asking what jewellery brand does Anushka Sharma use for her diamond and gold pieces, Heer by GIVA is your answer. She was previously the face of GIVA's silver jewellery line before moving to Heer.

What is Anushka Sharma's favourite gold jewellery in India? 

Based on the new Heer by GIVA ad film and her styling choices, Anushka Sharma favourite gold jewellery India tends to be minimal and intentional: solitaire rings, close-set diamond earrings, and layered gold necklaces. Her aesthetic is refined rather than ornate, and the Heer by GIVA collection reflects that perfectly.

What is the price range for the Heer by GIVA Anushka Sharma collection? 

Heer by GIVA Anushka Sharma collection price varies depending on gold karat, diamond grade, and design complexity. The brand offers accessible entry points in 9K gold going up to more premium 14K gold and lab diamond combinations. Visiting the website or the new Bangalore retail store will give you the most current pricing and help you find a piece that fits your budget.

Is lab grown diamond jewellery celebrity endorsed in India a growing trend? 

Very much so. Lab grown diamond jewellery celebrity endorsed India has grown significantly, with prominent names now choosing sustainable fine jewellery brands over conventional diamond jewellery. Heer by GIVA and Anushka Sharma is one of the most meaningful examples of this trend.

Is Heer by GIVA Anushka Sharma's own brand? 

A common question, and the answer is: no. Is Heer by GIVA Anushka Sharma's brand? It is not. Heer by GIVA is created and owned by GIVA. Anushka Sharma is the brand ambassador, which means she represents the brand and its values, but she is not a founder or co-owner.

What is Anushka Sharma's jewellery style guide for Indian women? 

The Anushka Sharma jewellery style guide India is built around one principle: less, but better. She gravitates toward clean gold pieces with subtle lab grown diamond details, pieces that complement the look rather than dominate it. The Heer by GIVA catalogue is a great starting point for building a wardrobe around this aesthetic.

What does celebrity endorsed lab grown diamond jewellery in India look like in 2026? 

Celebrity endorsed lab grown diamond jewellery india 2026 is defined by authenticity. Celebrities are choosing brands that align with sustainability and ethical sourcing, not just prestige. Heer by GIVA with Anushka Sharma at the front is one of the strongest examples of this shift, combining accessible pricing, real craftsmanship, and a values-first approach.

Can I customise jewellery through Heer by GIVA? 

Yes, through the "Heer for You" personalisation option you can build your ideal piece from scratch. Choose your gold karat, your lab grown diamond grade, your setting, and your finish. It is a wonderful option for self gifting, marking milestones, anniversaries, or simply treating yourself to something that no one else has.

Is self gifting jewellery becoming mainstream in India? 

It absolutely is. Particularly among working women between 25 and 40, self-gifting fine jewellery has become a meaningful way to mark personal milestones, promotions, and everyday wins. 

Shwetha J

Shwetha is a content writer who brings in Shopify & off-page SEO expertise, and matches her passion for dance off-duty.